Mattermost as a CRM?

I am interested in using Mattermost as a CRM for small and midsized businesses.

Has anyone tested or tried this?

Are there known limitations which would make Mattermost a poor tool for a CRM?

In terms of functionality, it would be ideal if it mimicked the functionality of HubSpot’s free CRM:

Hi Josh and welcome to the Mattermost forums!

I’m not 100% sure, but I think if you want to make that work, it should be possible, although it’s probably not the best tool for that. Mattermost started as instant messaging tool and nowadays also integrates (Mattermost Boards). You can create users and assign properties to them, but not as much as you would need for a CRM, but there’s a custom user attributes plugin which might be helpful here with adding all the CRM-relevant attributes to user accounts.

You can deploy Mattermost within a few minutes, so I’d say just give it a try and check out if it would work for your purpose.